EstoCast

Cracking the Code of Startup Life with Adel Müürsepp

August 03, 2022 VEMU, EMW & Estonian Life Season 1 Episode 8
EstoCast
Cracking the Code of Startup Life with Adel Müürsepp
Show Notes

If you imagine coding as something one does in a dark room with techno music playing on one side and a can of energy drink on the other, you might only be seeing one way it can be approached! Hear more about life as a programmer in this episode of EstoCast.

 This time, we’re interviewing Adel Müürsepp, programmer and technical officer of Ramuri, who has many stories to tell about discovering the startup scene in Estonia and Toronto. Also hear about how she and her friends have built a web extension that will overhaul the way consumers are able to make ethical choices as they make purchases.

 If you’ve ever been interested in IT or sustainable commerce, this one’s for you!

In this episode of EstoCast, hear from computer programmer, web developer, and tech startup technical officer Adel Müürsepp about:

✅ how her initial perceptions of computer science and coding were changed as a student

✅ what it was like to learn about startup life at Pipedrive, an Estonian “unicorn”

✅ how she and her friends founded a startup at the University of Toronto, and how the university supports startups like theirs

✅ how a browser extension can create accountability and sustainability in the manufacturing of consumer goods

✅ some of the most ethical companies out there in the fashion world

✅ and more!

 Content mentioned in this episode:

 - Information about and demo signup for Adel’s startup, Ramuri: https://hatchery.engineering.utoronto.ca/team/ramuri/ 

 - Tallinna Reaalkool, where Adel studied in Estonia: https://real.edu.ee/ 

 - Pipedrive, where Adel interned and was introduced to the startup world in Estonia: https://www.pipedrive.com/ 

 - Some of Adel’s development and teaching experience, including her recent machine learning research project: https://adelmuursepp.work/work.html 

 - Good On You, one source of fashion company sustainability ratings for Ramuri: https://goodonyou.eco/how-we-rate/ 

 - Better Cotton, another organization whose reports Ramuri uses to generate its sustainability ratings of companies: https://bettercotton.org/ 

 - The Fashion Transparency Index: https://www.fashionrevolution.org/about/transparency/ 

 - Infosõlm, the politics podcast (in Estonian) that Adel co-created: https://infosolm.netlify.app/

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